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UI/UX Design

New Civic Generation 10

The 10th Generation of the Honda Civic finally arrived in Brazil, and as the current digital agency of the company we were invited to develop the launching hotsite for the financial division of the company. The hotsite had one simple goal generate leads to the sales team and to target a specific persona: middle-aged, married, grown-up children, and owner of the previous version of the car who cares more about comfort and elegance. For this persona the hotsite must be really fancy, and simple to use, but most of all it had to look great both in desktop and mobile devices.

l’audace branding